Wednesday, December 17, 2008

The PSA Tales

I might have mentioned in the past that public service advertisements are a bit different here, with a tendency to scare instead of persuade. Here are a couple more examples:

Dear Hollywood,

My film-going habits have changed in recent years not because I'm downloading pirated movies, but because I've grown weary of your constant recycling of superhero movies and remakes. I could tolerate this advert if it were simply on my television--that's what mute buttons are for. However, that I'm forced to sit through this advert in a cinema after I've paid £8 to get in is well beyond insulting. Knock it off.

Dear Department for Work and Pensions,

I doubt even 1 percent of this advert's viewers are benefit thieves. I would applaud your vigilance if I didn't know that this ad was instead aimed at me, the taxpayer, to try to persuade me that you're doing a good job at cracking down on benefit fraud. However, what this ad reveals to me is that the scale of the benefit fraud and the efforts to eliminate it are about equal. Not a good use of resources.

(This one is rather unpleasant.)

Dear Think! ad campaign,

This ad is just disgusting. You know what having this ad thrust in front of me during a quiet night's TV watching is like? Imagine me coming into your house at dinner time, and spitting on your plate. Yeah, it's like that. Please take it off.

Dear Countryside Access,
This one is still enjoyable after all this time. I could watch this one again and again. Thank you, Countryside Access, for coming up with a PSA that is charming and persuasive.

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Blogger Middle Kid said...

That guy's not even playing the flute correctly. Sheesh, you'd think that if they really wanted to scare you they'd have a believable flute player.

5:13 AM  

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